What is a Survey?

A survey is a data gathering method that involves using questionnaires to ask relevant questions to a sample group of individuals representing the population. The respondents are chosen through standardized procedures to reduce biases in the gathered information. The data is then reviewed and evaluated to draw valuable insights that can help boards develop successful corporate strategies.

The advantages of conducting survey include cost effectiveness, convenience, accessibility, and flexibility. Surveys may be conducted through various mediums such as in-person interviews, online surveys, phone surveys, etc.